Charbon

Charbon Cycles is the production frame brand from Stolen Garage, a framebuilding workshop and bike café based in Le Pré-Saint-Gervais. We were commissioned to build a complete brand identity rooted in the essential material behind their steel frames: carbon (charbon). Expanding on this raw element and the versatility of their bikes—built to transition seamlessly from city streets to raw nature—we created a comprehensive visual identity. Deliverables included a launch film, website design, product and campaign art direction, printed zines, and event-specific collateral.