Bespoked

As Europe’s largest handmade bicycle show, Bespoked expanded internationally in 2026 with its inaugural Japan edition. To elevate and unify the brand identity across borders, we were commissioned to design the visual language and campaign assets for all three 2026 exhibitions in London, Dresden, and Osaka. The art direction explores technical schematics, frame geometry, and custom component craftsmanship, delivering a high-end graphic system that matches the precision and expectations of the global framebuilding community.