Weis Mfg

For the Paris debut of Weis Manufacturing, a Brooklyn-based brand specializing in high-end steel and titanium bicycles, we developed the complete event identity and campaign assets. Playing on the extreme desirability and premium craftsmanship of their frames, we built a satirical concept around Paris bike theft, framing the showcase as an overwhelming "business opportunity" for local thieves and hustlers. The art direction was rolled out across wildposting posters, digital media, limited-edition zines, and event merchandise.